Groov-DTC Campaign
Launching comfort in 3D.
Services Provided ➝ Art Direction ➝ Campaign & Lifestyle Imagery ➝ DTC Campaign ➝ OOH Banner Design
Groov, a next-generation DTC brand redefining comfort through custom 3D-printed insoles, approached us to create a launch campaign that matched their inventive spirit. We developed a bold visual narrative rooted in motion, energy, and individuality — blending lifestyle imagery with product storytelling to make technology feel human and aspirational.
From social media teasers to large-scale OOH placements, every touchpoint was designed to spark curiosity and introduce Groov as more than a product — but a movement toward a smarter, more personal way to move.
The result: a dynamic campaign that introduced Groov as the future of personalized comfort.
The launch campaign delivered both impact and momentum. Groov’s bold visual direction translated seamlessly across digital, social, and OOH channels — capturing attention and driving engagement from day one. The campaign increased brand awareness, strengthened credibility, and established Groov as a forward-thinking player in the DTC space.
By uniting strategy and storytelling, we helped shape a debut that not only introduced a product but built a foundation for lasting brand growth and recognition.
